2023 arrived and came with everything when it comes to beauty trends. If you like to stay up to date with all the news, you've come to the right place.
Fashion is cyclical and, for that reason, this year we see some of the great trends of the past returning in force.
We leave here 4 big trends, to immediately become fashionable.
1 - Straight hair
Smooth, shiny hair is a must have this year. All the big celebrities and influencers are doing it!
Fluid, ultra-soft and shiny strands are taking over social media, offering super glamorous inspiration for when we want to feel a little more put together.
If you've ever thought about straightening this is the ideal time. Look for a hairdresser who uses Purah and uses our Deep Care maintenance range.
2. Wet hair effect
In recent times, fashion shows and red carpets have been invaded by a trend that marked the 80s: wet hair. This is always a perfect option when you simply want to rock special events.
Buy our Ecological Spray fixing gel and make your hairstyle last longer.
3 - Versatility in treatments
Imagine a product that you can use for more than one function. Ease and practicality: what people are looking for most nowadays.
Choose to use our 3 in 1 that combines gentle exfoliation, cleansing and toning power. You can also use Triple Action , which helps stimulate collagen production, contains antioxidant action and protects against photoaging and also increases skin firmness due to the presence of Vitamins C and E and Ferulic Acid.
4 - Copper: the trend color for 2023
According to Google, this 2022 trend will continue into 2023. Searches for copper hair have seen a whopping 8,000% increase in the last month alone. This trend has become popular due to its versatility as there are several shade options within copper that complement almost all skin tones.
In this case, we also advise you to look for a Hairdresser who uses Purah dyes or choose to use our Mask Tom in the color Copper.
And do you know if you’re going to wear any of these trends this year? Which is your favorite?