After a straightening process, all hair requires specific care. To keep your hair silky, you need to maintain it properly, thus prolonging the results of this process as much as possible.
There are several types of straightening, so before carrying out such a chemical process, it is important to find out which one is most suitable for your hair, which maintenance process you should use and clarify any doubts you may have. Always seek advice from a professional you trust.
Another important point you should know is that all straightening treatments are activated with heat, that is, after washing your hair you should always dry it with a hairdryer to reactivate its effect (it is not necessary to use a straightener).
To prolong the straightening effect, we recommend:
1. Use suitable products for straightening
Did you know that most Shampoos found in supermarkets significantly reduce the durability of the straightening result? This is due to the fact that these Shampoos are formulated with Salt, one of the agents that most compromises the effect of this chemical procedure. To prolong the results of your straightening we recommend using our Deep Care collection, which does not contain salt in its formulation. This range is essentially made up of Tourmaline, Coconut Oil and Keratin, which eliminate frizz and provide unparalleled shine, as well as perfect straightness and healthy hair and is made up of: Shampoo, Conditioner, Mask, Leave-in and Serum .
2. Don't sleep with damp hair
If washing your hair at night is part of your routine, it is important to always remember to dry it very well to avoid the formation of unwanted waves.
3. Use satin pillowcase
The use of a satin pillowcase is recommended for all hair, not just straightened hair. This practice helps combat frizz.
4. Avoid sea and pool water
Sea and pool water greatly compromise the results of straightening, as contact with chlorine and salt water wears down the chemical process, leaving hair elastic and prone to breaking more easily.
Have questions? We are always available for any clarifications via email at info.purahbeauty@gmail.com or contact us.